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Barwell Rewarding Loyalty


Independent specialist tour operator Barwell Leisure are setting up a customer loyalty programme. The firm is to issue the Barwell Affinity Card, a visa card offering special benefits and discounts, with an annual rate of just 3.9 per cent.

Chairman Richard Lemner said: "Our success has been achieved through consisent customer care and personal service. Our loyalty programme is a way to enhance those qualities."

Barwell is the largest tour operator to the La Manga Club, operating British Airways flights to Murcia from Manchester, Birmingham and Gatwick.

For more information, phone 0208-786-3000.