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Argyll, the Isles, Lock Lomond, Stirling and Trossachs Tourist Board has swung into action in a bid to step up its promotion of golf throughout the area.

The Board’s new Golf Guide, which was launched at Braehead Golf Course in Clackmannanshire, is said to capitalise on the Scottish Executive’s call for increased marketing efforts and coincides with the launch of the Government’s new Golf Strategy next month.

Practical information about golfing in the area as well as contact numbers, details and prices of every golf course in the area are all contained within the guide, along with information about the Boards’ popular Golf Discount Pass scheme.

The scheme, which was introduced last year, offers savings of up to £5 on a wide range of courses in the Board’s area and this year, participation in the scheme has increased to bring the number of courses involved up to 34!

Key areas of promotion underway include:

  • Extensive distribution of the new golf guide and discount scheme to the Board’s network of 27 tourist information centres and other tourist information centres in the UK and overseas
  • Circulation of promotional material to key contacts in the travel trade including specialist golf tour operators, writers and broadcasters.

Tourist Board Vice Chairman Cllr John Hendry said: “The Scottish Executive have flagged up the importance of golf s a niche market through the new National Tourism Strategy and the Argyll, the Isles, Lock Lomond, Stirling & Trossachs area has great diversity of courses for golfers. From the 18-hole golf course in Colonsay, which costs just £10 a year to become a member, to championship courses such as Machrihanish in Kintyre and Machrie, the area offers something to suit every golfer’s taste.”