GOLF
VISITORS TO THE FORE
Argyll,
the Isles, Lock Lomond, Stirling and Trossachs Tourist Board has
swung into action in a bid to step up its promotion of golf throughout
the area.
The
Board’s new Golf Guide, which was launched at Braehead Golf Course
in Clackmannanshire, is said to capitalise on the Scottish Executive’s
call for increased marketing efforts and coincides with the launch
of the Government’s new Golf Strategy next month.
Practical
information about golfing in the area as well as contact numbers,
details and prices of every golf course in the area are all contained
within the guide, along with information about the Boards’ popular
Golf Discount Pass scheme.
The
scheme, which was introduced last year, offers savings of up to
£5 on a wide range of courses in the Board’s area and this year,
participation in the scheme has increased to bring the number
of courses involved up to 34!
Key
areas of promotion underway include:
- Extensive
distribution of the new golf guide and discount scheme to
the Board’s network of 27 tourist information centres and
other tourist information centres in the UK and overseas
- Circulation
of promotional material to key contacts in the travel trade
including specialist golf tour operators, writers and broadcasters.
Tourist
Board Vice Chairman Cllr John Hendry said: “The Scottish Executive
have flagged up the importance of golf s a niche market through
the new National Tourism Strategy and the Argyll, the Isles, Lock
Lomond, Stirling & Trossachs area has great diversity of courses
for golfers. From the 18-hole golf course in Colonsay, which costs
just £10 a year to become a member, to championship courses such
as Machrihanish in Kintyre and Machrie, the area offers something
to suit every golfer’s taste.”
