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The Golf Clubs of South Wales Valleys are set to become a key attraction fro visiting golfers to the region with the launch of a brand new golfing and tourism initiative entitled "Fairways to Heaven".

One of Wales' favourite sons, Max Boyce, was so taken with this brand new initiative for the Valleys, that he agreed to write the foreword to the brochure. He will also be launching the publication at Rhondda Golf Club on 30th June in the company of sponsors and is due to arrive in a traditional mining dram drawn by pit pony "Beauty" from Fforest Uchaf Farm Pony Sanctuary. A keen golfer himself, Max was delighted to explain his support:

"Where else in the world can you tee off at a thousand feet above sea level to enjoy breathtaking panoramic views including a heritage site that is famous across the world for its contribution to the Industrial Revolution."

With a countdown of just three months until the Rugby World Cup kicks off in Cardiff on 1 October, this initiative is designed to lure rugby fans into the Valleys for some challenging golf and a range of other leisure pursuits.

It is the unique and challenging nature of the Valleys Golf Courses that has prompted the development of the Fairways to Heaven initiative. Funded by a combination of private and public sector funds, the project was spearheaded by Peter Hands, owner of the Heritage Park Hotel.

Amazed by the Valleys golf facilities and stunning views, Peter has been delighted by the backing he has received from Rhondda Cynon Taff Economic Development Unit and the Tourism Unit together with the Wales Tourist Board and other private and tourism operators in the area.

"This is a unique opportunity for us to show that the public and private sector can work in harmony to promote this area of Wales - and together, secure a strong infrastructure for the future prosperity of the region that is in all of our best interest."

With the advent of Fairways to Heaven initiative, those involved are confident of attracting golfers from around the globe to this Celtic corner of the golfing world where golfers can experience a true Valleys welcome and play a range of challenging courses at affordable prices.

For further information please contact the Welsh Tourist Board or visit their website at