GOLF TOURISM SWINGS INTO
ACTION WITH WELCOME GOLFER
to Scotland's 500 golf courses an expect first-class tailor-made
service from tourism businesses with the launch of Welcome Golfer
- the latest training initiative from Tourism Training Scotland
Golfer is being introduced in time for the 1999 Golf Open at Carnoustie
in July with Letham Grange Resort, near Arbroath the first hotel
and golf course to sign up for the initiative.
findings highlight golfing holidays as a growing sector for Scottish
tourism with visitors spending over £100m each year.
Golfer is an extensions to the popular customer service training
programed, Welcome Host, and is specifically designed for employees
in contact with golfers, eg. in golf club shops, hotels and B&Bs.
a bid to meet the expectations of thousands of golf enthusiasts
visiting Scotland this year, TTS has introduced the training programme
and accompanying video to identify their unique needs and facilities.
of the recommendations for encouraging repeat business are:
golf club access to visitors and not just members
extra facilities such as drying areas and storage for golf clubs
the requirement to offer flexible eating times
- having knowledge
of local golf courses
tourism training advisor at Scottish Enterprise Tayside originally
identified the opportunity to tap into the golf market and believes
that this a great opportunity for Scotland to maximize on events
such as the Ryder Cup and Open.
understand the value of golf tourism, however, we must highlight
the importance of spending more time meeting the specific needs
of golfing visitors as this will help businesses to differentiate
themselves against global competition and help ensure repeat visits
in the future."